Ads are coming soon to ChatGPT, starting with shopping links

January 16, 2026 Emma Roth

ChatGPT will soon start showing you sponsored products or services if they're related to your conversation. In an announcement on Friday, OpenAI says it will start testing ads in the coming weeks for logged-in users in the US who use the app for free or have a ChatGPT Go subscription.

The "clearly labeled" ads will surface in a separate area at the bottom of your chat. OpenAI says it will "keep your conversations with ChatGPT private from advertisers," adding that it will "never sell your data" to them. Advertisers also won't influence the answers you see, which will remain "optimized based on what's most helpful to you," according to OpenA …

Read the full story at The Verge.

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