Trump’s attempt to rename AI is looking awfully artificial

October 9, 2026 Adi Robertson

CEO of Meta Platforms Mark Zuckerberg (R) looks on as U.S. President Donald Trump holds a press briefing with AI executives following a meeting on artificial intelligence, outside the West Wing of the White House on September 29, 2026 in Washington, DC.

President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he's clearly decided he can work the same magic to promote artificial intelligence - branding a technology he wants to accelerate "super", while turning "artificial" into his latest go-to pejorative and declaring resisters "THE ENEMY." Some of the biggest names in AI are going along with him. But he's picked a tough linguistic batt …

Read the full story at The Verge.

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