Samsung announces 2026 Frame TVs and the Pro costs less than last year’s

April 2, 2026 John.Higgins

The Samsung Frame TV hanging on a wall in a brightly lit living room.

Samsung has announced some more details about The Frame and Frame Pro, and the most interesting news is that this year's Frame Pro will be a little less expensive across sizes. While last year's Frame Pro at release was $2,199 for the 65-inch model, $3,199 for the 75-inch, and $4,299 for the 85-inch, the 2026 series is $1,999.99, $2,799.99, and $3,999.99 for the same sizes, respectively. Samsung is adding a 55-inch size as well, although pricing is not yet available. The regular Frame (and its pricing) will be coming later this year with two new, larger sizes of 75 and 85 inches. There's no mention so far of the 98-inch model Samsung showed …

Read the full story at The Verge.

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