All the news about Apple’s MacBook Neo, iPhone 17E, and more

March 4, 2026 The Verge

An image of Apple's new MacBook Pro with an M5 Pro or M5 Max chip.
An image of Apple's new MacBook Pro with an M5 Pro or M5 Max chip. | Image: The Verge, Apple

Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4th in New York City, London, and Shanghai.

Apple started on March 2nd by announcing the iPhone 17E. The new $599 phone has a lot of welcome additions over the iPhone 16E, like support for MagSafe charging, doubled base storage of 256GB, and a Ceramic Shield 2 display, all for the same starting price.

The same day, Apple also revealed a new iPad Air powered by an M4 chip, a bump up from the previous version’s M3 chip. March 3rd brought announcements of MacBook Pros with M5 Pro and M5 Max chips, the MacBook Air with an M5 chip, and a Studio Display refresh, including a new Mini LED-equipped XDR model. Wednesday morning has arrived with the details of the new MacBook Neo, a $599 laptop powered by an A18 Pro chip design that first launched with the iPhone 16.

Read on for all of our coverage of Apple’s March 2026 announcements.

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