A couple of weeks ago, Adam Mosseri posted to his grid. In a series of messages, Instagram's top exec laid out his concerns for the platform in the coming year, largely around AI. The post was equal parts Working Through It, a sounding of alarms, and a rallying cry to creators who use the platform: AI is about to be everywhere on Instagram, and the best way to stand out from "inauthentic" content is to be an authentic, original voice.
"Everything that made creators matter - the ability to be real, to connect, to have a voice that couldn't be faked - is now accessible to anyone with the right tools," he says. The people want gritty realness …
