How Netflix made us fall in love with K-dramas

April 16, 2026 Janko Roettgers

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A still photo from season 3 of Squid Game.

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.

What do you get if you take a bunch of ripped, shirtless male K-pop idols in boxing gloves and have them spar in the ring until they're sweating? For Netflix: another global hit.

The streamer's K-drama Bloodhounds, now in its second season, is currently tearing up its global viewing charts. Season 2 attracted 7.4 million views last week, making it the most-watched non-English TV show worldwide on the service, and the third-most-popular show overall.

Bloodhounds is no exception …

Read the full story at The Verge.

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How Netflix made us fall in love with K-dramas

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