Here’s how Google describes its fee-reducing Apps Experience and Games Level Up programs

March 4, 2026 Sean Hollister

An illustration of the Google Play logo.

Today, Google killed its 30 percent app store fee, partially uncoupled Google Play from Google Play Billing after they were declared an illegal monopoly in the US, and much more.

From July, depending on where you live, Google will now generally charge developers 20 percent for in-app purchases, or 10 percent for subscriptions - but it's also carving out several new categories of app which might pay differently. One of them is the mysterious new "metaverse browsers" category, whose details have been redacted.

But Google is public that two other programs, Apps Experience and Games Level Up, will let developers save up to 5 percent more of t …

Read the full story at The Verge.

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