Former Nintendo of America boss Doug Bowser is joining Hasbro

January 20, 2026 Emma Roth

A photo of Doug Bowser in front of a Nintendo-themed backdrop

Doug Bowser is joining Hasbro's board of directors just weeks after retiring as Nintendo of America's president, according to an announcement on Tuesday.

Though Hasbro's press release doesn't provide any specifics about Bowser's role on the board of directors, the company has big plans for its future in video games. Hasbro already licenses its intellectual property, including Magic: The Gathering and Dungeons & Dragons, for video game titles, but the company's chief marketing officer, Jason Bunge, said the company aims to develop its first video game this year as part of a broader foray into the gaming industry.

Bowser became the head of N …

Read the full story at The Verge.

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