Amazon has started automatically upgrading Prime members to Alexa Plus

January 12, 2026 Stevie Bonifield

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Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a perk for their Prime memberships. The update doesn't appear to be opt-in, but there's an option to roll it back.

Screenshots of a message from Amazon sent to users state that, "After your device updates, you can still revert to the original Alexa by saying, 'Alexa, exit Alexa+.'"

Alexa Plus is an LLM-powered overhaul of Alexa that's intended to help Amazon's voice assistant compete with rivals like Google Gemini. Not everyone is eager to use the latest version of Amazon's AI, though, and the rollout of the Gemi …

Read the full story at The Verge.

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