AI ‘content creators’ are getting harder to spot

June 7, 2026 Robert Hart

Aitana Lopez, AI avatar by creative agency The Clueless.
Aitana Lopez, AI avatar by creative agency The Clueless. | Image: The Clueless

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How it started

At first, AI influencers were relatively easy to identify - and to ignore. Aside from the occasional bursts of hype, they didn't seem to change much about the way social media worked. The earliest virtual influencers - Lil Miquela with her blunt fringe and freckles, Imma with her bubblegum pink bob, and Shudu Gram with her flawless complexion - were obviously digital productions. Collaborations

Read the full story at The Verge.

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