Adobe is developing ‘IP-safe’ gen AI models for the entertainment industry

January 22, 2026 Charles Pulliam-Moore

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As Hollywood continues to embrace generative AI, Adobe is taking steps to make its Firefly suite of creative tools the go-to for studios' entertainment production needs.

Timed to this year's Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop "private, IP-safe" Firefly Foundry gen AI "omni-models." According to the company, Firefly Foundry models are meant to "accelerate creativity without eroding ownership or creative intent" while generating different kinds of assets like audio-aware videos and 3D / vector graphics that can be seamlessly integrated into workflo …

Read the full story at The Verge.

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Adobe is developing ‘IP-safe’ gen AI models for the entertainment industry

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